La Gerla was born from the passion of its founder, Sergio Rossi, a successful businessman in advertising and director of three top European branches of a renowned agency, who falls in love with this both bitter and sweet territory. The estate was belonged to the Biondi Santi family which achieved one of the best Brunellos of the area from there at the time. Sergio Rossi bought the land in 1976 and completely restructured it. Shortly afterwards in 1978, La Gerla's wines were released, becoming one of the first 35 bottlers of Brunello di Montalcino. The vineyards are mainly on the northern side of Montalcino (total 6.5 ha), which have contributed a lot to the style of La Gerla's Brunello - Floral, elegant and clean.
Over the years, Vittorio Fiore, who has been a friend of Sergio and founder of Poggio Scalette, is the enologist of the winery from the start. Now the estate makes five wines, all made entirely from Sangiovese Grosso, and annual production is around 60,000 btls.